Your competition may have increased their offer and pushed you to lower your SERPs, which has caused your conversions to decrease. The average conversion rate in Google Ads is 4.40% on the search network and 0.57% on the visualization network. The Google Ads conversion rate is a crucial metric for evaluating the success of your advertising experiences in generating value and action for customers. Reasonably, anything higher than that benchmark could be considered a “good conversion rate for Google Ads.” If you want to increase your Google Ads conversion rate, there are several strategies you can use.
Negative keywords, which prevent certain search terms from triggering the display of the ad, are a smart way to increase the conversion rate of Google Ads and to help overcome this challenge. Each of the changes you make will lead to an improved conversion rate, as in the example above, or to a reduction. Alternatively, if Google Shopping's conversion costs are higher than the industry average, consider trying out the brand campaign strategy I mentioned. But when this list of audiences is converted into remarketing campaigns, conversion rates decrease and happiness vanishes. Peter Dulay is a conversion expert with more than 10 years of experience in digital advertising and conversion.
He suggests that if your landing pages aren't designed to work properly on mobile devices, you'll struggle to generate conversions among this target audience. Sometimes, a simple choice of words is enough to dramatically improve the conversion rate of Google Ads. Of course, you love the conversion action, but you still need to decipher the conversion code to get consistent results. It's an ongoing effort that requires you to constantly adjust your campaigns and strategies to discover new ways to maximize your conversions. The average mobile conversion rate in Google Ads is 3.48% on the search network and 0.72% on the visualization network.
Now that we've thoroughly defined and explained the Google Ads conversion rate, let's start by looking at how more conversions are generated to optimize this crucial metric. Focus on the basics and create a strong user experience, from search to conversion and everything in between. Make sure your landing pages are optimized for mobile devices so that you can capture more conversions from this growing audience segment. Additionally, use negative keywords to prevent irrelevant search terms from triggering your ads and wasting your budget. Finally, consider testing out different strategies such as brand campaigns or remarketing campaigns to see which ones work best for your business. Of course, the amount of money an e-commerce advertiser is willing to pay to achieve a conversion depends largely on the price (or profit margin) of the final product they sell.
Jon regularly contributes content on conversion optimization to publications such as Entrepreneur and Inc.