What is the Purpose of Conversion Therapy and How Can It Help Companies?

Conversion therapy is a pseudoscientific practice that attempts to change an individual's sexual orientation, gender identity, or gender expression to align it with heterosexual and cisgender norms. This means trying to prevent someone from being gay or living with a gender other than the sex registered at birth. However, conversion can also be used to help companies identify problems with their website or marketing funnels. By analyzing the customer journey and finding bottlenecks, marketers can gain insight into what works and what doesn't, which traffic sources attract the most customers, and which should be eliminated.

The choice of a specific conversion goal will depend on the nature of the company and the purpose of the website. Conversion therapy is a controversial practice that has been widely criticized by medical professionals and human rights activists. However, it can also be used as a tool to help companies identify areas of improvement in their website or marketing funnels. By analyzing customer journeys and finding bottlenecks, marketers can gain insight into what works and what doesn't, which traffic sources attract the most customers, and which should be eliminated.

For example, an e-commerce website may want to focus on increasing sales conversions while a blog may want to focus on increasing page views or newsletter signups. Ultimately, conversion therapy is a controversial practice that has been widely criticized by medical professionals and human rights activists. By analyzing customer journeys and finding bottlenecks, marketers can gain insight into what works and what doesn't, which traffic sources attract the most customers, and which should be eliminated.