Understanding Conversion Rate: What It Is and How to Improve It

The conversion rate is the average number of conversions per ad engagement, expressed as a percentage. It is calculated by taking the number of conversions and dividing it by the total number of advertising interactions over the same period of time. This metric measures the number of users who converted as a percentage of total number of users who visited your site. The higher your conversion rate, the more effective your content will be. The conversion rate is the percentage of visitors to your website who complete a desired goal (a conversion) out of the total number of visitors.

It is important to segment well enough to keep inadvertently targeting the top of the funnel, conscientious visitors, and sources. The increasing generation of mobile leads is an important indicator for maintaining or achieving conversion goals in the future. Conversion rates are an effective way to compare and contrast the performance of various advertising channels. Achieving a high conversion rate depends on several factors, all of which must be satisfactory to obtain the desired results: the visitor's level of interest, the attractiveness of the offer and the ease of the process. In high-level terms, it tells you the% of the number of people who have accessed your website and performed the action on the conversion goal you defined.

Unlike some business and marketing metrics, understanding conversion rates requires some self-definition. This becomes especially variable or personalized if you track the specific actions that lead to a conversion goal and how detailed you want to be with it. WordStream was able to significantly increase conversion rates by creating the free Google Ads Performance Grader, a tool that offers a complete audit of Google Ads in an instant. With analysis tools, these leaks can be successfully located and closed and, in the course of this, the customer journey can be optimized to improve the conversion rate. In general, online marketing experts assume an average e-commerce conversion rate of 1%, which means that, in practice, every hundredth customer buys something. The conversion rate should never be evaluated on its own without taking into account the relevant sales and revenue figures.

Once you're sure that your offer is right for your audience, you can progressively improve your conversion rate by optimizing your site. Conversions can be counted in Google Ads in the form of purchases, landing page views, or custom goals that can be defined in Google Analytics. Start by defining what a conversion is, which can mean different things for different types of brands and organizations.