What is a Good Conversion Rate? A Comprehensive Guide

When it comes to measuring success, conversion rate is one of the most important metrics for any business. But what is a good conversion rate? Generally speaking, a common conversion rate for an email subscription landing page is between 5% and 15%. The most successful companies tend to convert around 20-25%, while the best of the crop achieves conversion rates of 30% or more. Across industries, the average conversion rate for landing pages was 2.35%, but the highest 25% had a conversion of 5.31% or more.

Ideally, you want to be in the top 10%, these are landing pages with conversion rates of 11.45% or more. References rank first, with an average conversion rate of 5.4 percent. This speaks to the value of word-of-mouth marketing, as people tend to trust recommendations from friends, family members, or influential people. Sales representatives also have a role to play in lead conversion rates. The free trial's conversion rate is also important as it determines the number of qualified product leads (PQL).As you can see, conversion rates vary greatly across different industries, from just 0.99 percent in the Baby& Kids category to 3.79 percent in Craftsmanship &.

That's why it's so important to consider your specific conversion rates when deciding if you're doing well or not. You could eliminate a lot of copies of your landing pages and increase your conversion rate through the roof. Many marketers have low conversion rates and then decide to completely discard their landing pages, sales pages, and other assets. When viewed in stages like this, B2B companies can better understand their conversion funnels and ensure that they spend time with companies that are truly qualified.

Conversion rate optimization

offers one of the fastest and most effective methodologies for converting your current web traffic into paying customers. But what if you start with a 2 percent conversion rate? Suddenly, that goal of 10 percent seems insurmountable, especially if you want to achieve that change in a short period of time. A couple of conversions could mean a 4% conversion increase if there are only 50 conversions in total, because the sample size isn't big enough to start with.

But if you're convinced that you need to improve your conversion rate, here are some steps to consider. You should also track and understand the performance of your content while optimizing your conversion rate.