Conversion rate is a metric that measures the success of a website or online campaign. It is calculated by dividing the number of conversions (or desired actions taken) by the total number of visitors. Generally, a good conversion rate is between 5% and 15%, with the most successful companies converting around 20-25%. The best of the crop achieves conversion rates of 30% or more.
To increase your conversion rate, you need to focus on conversion optimization. This involves making changes to your website or online campaign to make it more appealing and user-friendly. For example, if downloading an e-book generates 2 percent conversions and a free video generates 4 percent conversions, it's best to use the video. Additionally, offering money-back guarantees can help to increase conversions and create the best possible user experience.
Google Ads mobile benchmarks show that the average conversion rate for Google Ads for mobile devices is 3.48% on the search network across all industries. However, with some changes and an emphasis on optimization, you can improve your conversion rate and get more people to take the desired steps. For example, if your website has 50,000 visitors and 1,500 of them take the desired action, the rate will be 3%. You should aim for 10%, 20%, or even higher, putting your conversion rates 3 to 5 times higher than the average conversion rate. Calculating your conversion rate is usually as simple as logging into a tracking program, such as Google Analytics, and looking up the data.
B2B companies average 2.23% of conversions as a whole and the 25th highest percentile of B2B companies maintains an average of 4.31%. What's more, if you increase your traffic conversion rate to potential customers by up to 4%, out of 100,000 viewers you have 4,000 potential customers. In conclusion, understanding conversion rates and how to optimize them is essential for any marketer who wants to beat the competition and surprise prospects with their newfound knowledge. With some changes and an emphasis on optimization, you can improve your conversion rate and get more people to take the desired steps.