The conversion rate is a metric that measures the number of users who responded to a call to action as a percentage of the total number of users who visited your site. It's an indicator of how successful your online campaigns are in getting potential customers to convert. To calculate the conversion rate, divide the number of conversions by the total amount of traffic or interactions for your offer. The higher your conversion rate, the more effective your content will be. You can use many valid formulas and online calculators to calculate the conversion rate.
However, it's important to note that sometimes it costs so much to increase conversions beyond a certain point that it's not worth doing it. That's why it's important to optimize your conversion rate in order to improve the business result you're targeting. It can be difficult to measure the success of marketing campaigns since there is no single conversion rate that can be used to define success in the mobile advertising industry. That's why research on industry benchmarks and industry-specific conversion expectations can help you understand what kind of results you should expect from your campaigns. You can also use qualitative and quantitative methods to discover potential conversion difficulties. For example, changing the color of the CTA button can greatly affect conversion, as we mentioned in our guide How to Create the Perfect Call to Action to Increase Conversions. Finally, microconversions (users who gradually progress through the user interface) are expected to have much higher conversion rates than macroconversions (full actions).