Are you looking for ways to improve your website's conversion rate performance? You've come to the right place. In this article, we'll discuss the top 7 factors that can help you increase your conversion rate. Three of these factors are known as conversion drivers: relevance, clarity, and urgency. We'll also discuss the LIFT model, page load time, cross-selling, value proposition, and social proof. The value proposition and context of your landing page must be relevant to what visitors are looking for; otherwise, visitors will become disoriented and leave the page.
The landing page must also clearly articulate the value proposition and call to action. Both design and content must be analyzed to create a good flow and minimize comprehension time. Cross-selling done right can lower a shopping cart's conversion rate, but it will also increase the average order value and revenues. The LIFT model provides a conversion optimization framework that shows the six conversion factors that allow you to evaluate landing pages from the perspective of the page visitor. The model shows that the vehicle that offers the potential for the conversion rate is the value proposition, making it the most important of the six conversion factors.
The other five factors are drivers of conversion or inhibitors. The relevance of the value proposition and the context of the source media are fundamental. Your page must use terms that identify your visitor and be consistent with the incoming link; otherwise, your visitor will become disoriented and leave the page. Does the landing page clearly articulate the value proposition and the call to action?The conversion rate for referrals and email traffic is 5.4% and 5.2%, respectively, while the conversion rate for Adwords traffic is 1.4%. However, if your value proposition is weak, it will be difficult to improve your conversion rate, even with a perfect website. Page load time depends on several factors, including user behavior, website hosting, page type, plugins, and efficient code.
Conversion rate optimization is an ongoing process and requires a lot of experimentation throughout the process. With recent changes in Google's algorithm, it's imperative to have a plan to ensure that conversions increase. Using a conversion rate optimization planner is the first step you should take to improve your conversion rate. Google considers page load time as a ranking factor in search engines, which means that loading speed affects both SEO and when a consumer visits the landing page. Social proof is often the decisive factor in whether or not to take the desired action. In general, the most important factor affecting conversion on a landing page would be the landing page itself.
The chances of conversion are greater when a visitor is already interested in your products or services. Below are some basic terms and key factors that can dramatically change your conversion rate:
- Write a good copy for your website - this will attract readers, entertain them, and help increase conversion rates.
- Make sure your value proposition is strong.
- Optimize your page load time.
- Use cross-selling techniques effectively.
- Make sure your landing page is relevant to what visitors are looking for.
- Clearly articulate your value proposition and call to action.
- Include social proof on your landing page.