Conversion rate optimization (CRO) is a key element of digital marketing that can help businesses reduce customer acquisition costs, increase revenue per visitor, acquire more customers, and grow their business. It is an effective way to compare and contrast the performance of various advertising channels and set ROI expectations when scaling a campaign. Additionally, it is a great indicator of how many visitors come to your website through organic search. With PPC campaigns and paid advertising becoming increasingly competitive and expensive, CRO offers a cost-effective option. By measuring conversion rates, you can find out if your pages are persuading visitors to take the action you want them to take.
The higher your conversion rates, the better your design and text reach qualified potential customers. As you optimize your conversion rate, you'll also reduce the cost of acquiring customers and start receiving free customers without increasing your advertising budget. To understand the importance of conversion rate optimization, it's good to know and understand what a typical conversion looks like. A conversion is when a visitor comes to your e-commerce store and completes the desired action, which can be any of your KPIs. There is no single conversion rate that can be used to define success in the mobile advertising industry, but research on industry benchmarks and industry-specific conversion expectations can help. High-intent pages that suggest that a user is seriously considering making a purchase should be a priority for optimization to increase conversion rates.
But there's a wide range of conversion rates: a new startup without brand recognition can only convert 1% and a highly trusted e-commerce portal like Amazon can convert 8%. By optimizing the different elements of your site, you can increase your conversion rate and improve lead generation results. Now that you know why CRO is important for your e-commerce store, here are some tips to help you start optimizing your site for conversions:
- Analyze user behavior on your website
- Test different versions of pages
- Optimize page loading speed
- Create compelling calls-to-action
- Make sure forms are easy to fill out
- Use visuals to engage visitors
