Are you looking to maximize your website's conversion rate? A conversion audit (sometimes referred to as a CRO audit) is the perfect place to start. This 360-degree assessment of the customer journey on your website is the first step in a successful conversion rate optimization process. By auditing the conversion rate, you can gain valuable insights into visitor behavior, identify gaps in your conversion funnels, and use your knowledge of visitor behavior to solve them and increase your conversion rates. Investing time to better understand your customers and speak their language can have a significant impact on conversion rates. To get the most out of a conversion audit, it's important to expand user behaviors with reproduction.
This will provide much needed context around conversion numbers. A higher conversion rate means more revenue per user, lower customer acquisition costs, and better product affinity. Conversion audits are great for helping to figure out what's wrong with a site, but the results can often be long lists of small, disconnected problems. To make sure you're making the most of your efforts, it's important to have a clear plan in place. Before starting your CRO audit, take some time to evaluate the conversions that your company should track for your customers and your organization, and set clear conversion goals.
During the audit, look for elements on the home page that could influence visitors so they don't explore your website or search for products. Consult with a variety of stakeholders to determine exactly what conversions mean in your organization. Hotjar's heatmaps and recordings offer a comprehensive view of user behavior, allowing you to gain key information about which web pages and site elements generate or block conversions. To get started on your CRO audit, run a Google Analytics report to get a list of the pages on your website with the lowest conversion rates. This will help you identify which content could provide more detailed information or offer a solution and encourage visitors to take action and get a conversion.
When making more important product changes, create a specific hypothesis to test it to help you understand which improvements will have the greatest impact on your conversions. A comprehensive conversion audit is an essential part of any successful conversion rate optimization strategy. By taking the time to understand visitor behavior and identify gaps in your conversion funnels, you can unlock your website's potential and maximize its conversion rate.