Conversion rates are a measure of success for any online business. They are calculated by taking the number of conversions and dividing it by the total number of advertising interactions that a conversion can be tracked over the same period of time. For example, if you had 50 conversions out of 1,000 interactions, your conversion rate would be 5%, since 50 ÷ 1,000 %D 5%. The conversion rate is calculated by dividing the number of conversions by the total number of visitors. Increasing your conversion rate can improve your results and help you better predict customer behavior.
Defining what constitutes a “good conversion rate” depends entirely on the industry, audience demographics, and total site traffic, among other factors. If you want to increase your conversion rate, there are several strategies you can use. Writing better text, testing the activation of pop-up windows, eliminating unnecessary form fields, and adding word-of-mouth marketing to your product pages are all effective ways to increase your conversion rate. One of the most tried and tested ways to improve website conversion rates is through an emerging campaign. This type of campaign analyzes all traffic to your site and provides a measure of your success toward a conversion goal.
As an e-commerce store, your sales conversion rate is one of the most important metrics you'll track. Therefore, sales conversion metrics are critical to evaluating the return on investment (ROI) of your marketing campaigns. No matter what type of online business you have, it's important that you monitor and optimize your conversion rate. With the right web analysis and conversion tracking tools, such as Google Analytics, you can convert more visitors to your website into customers. Others, such as those selling electronic products or business services, tend to have higher average conversion rates. Moz treats conversions especially carefully: it explicitly differentiates between macroconversions and microconversions.
By installing Proof on your site and segmenting your advertising campaigns, we've seen customers increase their conversion rates by up to 80%.
